#agriculture #branding #SouthTexasOnionCommittee #TexaSweet #quality #marketing #partnerships #sales #profits
Sengoliloeng sena se hlahloba bohlokoa ba ho kenya lebitso temong le maano a sebelisoang ke Komiti ea Onion ea South Texas ho khothaletsa mofuta oa bona. Ka thuso ea lintlha tsa morao-rao le lintlha tse tsoang mehloling e meng, re tla tšohla hore na khoebo ea khoebo e ka thusa lihoai, litsebi tsa temo, lienjiniere tsa temo, beng ba mapolasi le bo-rasaense ba sebetsang temong.
Lefatšeng la kajeno, khoebo ke sesebelisoa se matla se ka thusang likhoebo ho hlahella 'marakeng le ho eketsa thekiso ea tsona. Temo ha se mokhelo molaong ona. Ka ho theha lets'oao le matla, lihoai le likhoebo tsa temo li ka ikarola ho bahlolisani ba tsona, tsa haha tšepo har'a bareki, 'me ba eketsa phaello ea bona.
Komiti ea Onion ea South Texas (STOC) ke mohlala o ka sehloohong oa mokhoa oa ho etsa khoebo o ka sebelisoang ka katleho temong. STOC esale e ntse e phahamisa mofuta oa eona oa "TexaSweet" ka lilemo tse fetang 25 mme e fetohile mohlahisi ea ka sehloohong oa eiee e monate United States. Ho ea ka lintlha tsa morao-rao, komiti e emela ho feta 80% ea tlhahiso ea onion e monate South Texas mme e hlahisa chelete e fetang $ 250 milione selemo le selemo.
E 'ngoe ea maano a bohlokoa a sebelisoang ke STOC ho khothaletsa mofuta oa bona ke ho tsepamisa maikutlo boleng. Komiti e etsa bonnete ba hore lieie tsa tsona li finyella litekanyetso tse phahameng tsa tatso, sebōpeho le chebahalo, e leng se li thusitseng hore li be le bareki ba tšepahalang. STOC e boetse e tsetela haholo ho bapatsa le ho bapatsa lebitso la eona, e sebelisa likanale tse fapaneng tse kang mecha ea litaba ea sechaba, thelevishene le lipapatso tsa khatiso.
Ho feta moo, STOC e boetse e sebetsa le baapehi le barekisi ho khothaletsa eiee ea bona lijong le lijana, ho etsa hore mofuta oa bona e be lebitso la lelapa. Ka lebaka leo, lieie tsa TexaSweet li batloa haholo 'me li rekisoa lisuphamaketeng tse kholo ho pholletsa le United States.
Pale ea katleho ea Komiti ea Onion ea South Texas e totobatsa bohlokoa ba ho kenya letšoao temong. Ka ho theha lets'oao le matla, lihoai le likhoebo tsa temo li ka ikarola ho bahlolisani ba tsona, tsa haha ts'epo ea bareki le ho eketsa phaello ea bona. Ho tsetela ka boleng, ho bapatsa, le tšebelisano 'moho ke a mang a maano a ka thusang likhoebo tsa temo ho aha lihlahisoa tse atlehileng.