Toronto, Canada le New York, United States - 8 Tšitoe 2021 - Strong Roots, k'hamphani e ka sehloohong ea lijo tse hatsetseng e thehiloeng limela le McCain Foods, moetapele oa lefats'e oa lelapa ho tse khethehileng tsa litapole tse leqhoa le li-appetizers, kajeno o phatlalalitse tšebelisano-'moho le McCain Foods e tsetela $ 55 milione ho Strong Roots ho nka karolo e fokolang. khoebong. Tšebelisano 'moho e thusa Strong Roots le McCain Foods ho tsoela pele ho fihlela tlhoko e ntseng e eketseha ea bareki ea lijo tse phetseng hantle le tsa tlhaho lefatšeng ka bophara.
Strong Roots le McCain Foods li tla sebetsa 'moho ho matlafatsa matla a tlatsetso a lik'hamphani ka bobeli ho ntšetsa pele kholo e potlakileng ea Strong Roots le ho ntšetsa pele maikemisetso a eona a ho "lokisa sebaka sa sehatsetsi" le ho fana ka khetho ea lijo tse thehiloeng ho limela, tse ikarabellang tikolohong, bakeng sa bohle - lefats'eng ka bophara. le ka tšusumetso. Strong Roots e tla tsoela pele ho sebetsa ka mokhoa o ikemetseng.
Strong Roots e tla sebelisa boteng ba McCain Foods lefatšeng ka bophara ho atolosa sebaka sa eona limmarakeng tse teng, ho kenyeletsoa GB, Ireland, United States, le ho kena limmarakeng tse ncha tse sebetsang le barekisi ba bacha. Tšebelisano-'moho e tla boela e lumelle Strong Roots ho hola 'marakeng oa litšebeletso tsa lijo ka marang-rang a kantle ho naha a McCain Foods.
Ho sebelisana le Strong Roots, McCain Foods e tla fumana setsi se atolositsoeng sa sehlahisoa se finyellang palo e ntseng e eketseha ea bareki ba batlang lijo tse phetseng hantle, tsa tlhaho le tse bonolo tse monate le tse kenyelletsang litholoana le meroho ea sebele.
Tšebelisano-'moho e boetse e tiisa boitlamo ba McCain Foods mabapi le lijo tse baballang polanete. Strong Roots e tsepamisitse maikutlo ho theheng lihlahisoa tse lengoang ka mokhoa o tsitsitseng, tse romelloang le ho rekisoa, 'me e bile khoebo ea pele ea lijo tse thehiloeng ho semela sa Ireland e filoeng Setifikeiti sa B Corp ka 2020.
Samuel Dennigan, Mothehi le CEO ea Strong Roots, o itse: "Joaloka bahlahisi ba lijo, karolo ea rona ke ho ba betere, lijo li ka ba betere, 'me mosebetsi oa rona ke ho etella pele ntlafatso ea metsoako, ho fumana, ho paka, ho sebetsa le ho latsoa, ka nako e tšoanang. nako ea ho sebetsa le balekane ba rona ho fihlela sena.
"Ho sebetsa 'moho le McCain Foods ho bolela hore re khona ho holisa lebitso la rona le litekanyetso tseo e li emelang, ha re ntse re fa Strong Roots lisebelisoa le bokhoni boo re bo hlokang ho bona phetoho lefatšeng ka bophara le ka mokhoa o matla."
Max Koeune, Mopresidente le CEO oa McCain Foods, o itse: "Ho tloha ha lelapa la McCain le thehile McCain Foods ka 1957, metso ea rona ea khoebo le ho tsepamisa maikutlo a rona ho theheng lijo tse monate ka ho fetisisa li entse hore re be bohareng ba nako ea lijo bakeng sa meloko.
"Ke ka lebaka leo re thabileng ho sebelisana 'moho le Strong Roots, k'hamphani e sa lumellaneng feela le mokhoa oa rona o mocha oa ho theha lijo, empa hape e re thusa ho holisa potefolio ea rona ea lijo tse phetseng hantle tse kopanang le litlhoko tse fetohang tsa bareki ka tsela e tsitsitseng. Re labalabela ho sebetsa le Samuel le sehlopha sa Strong Roots ho thusa ho tlisa bophelo bo botle malapeng a mangata lefatšeng ka bophara. ”
Howard Snape, Mopresidente oa Libaka oa McCain GB & Ireland, o itse: "Joaloka khoebo e tsamaisoang ke malapa, re nka nako e telele ho ntho e 'ngoe le e' ngoe eo re e etsang, ebang ke ho etsa lihlahisoa tsa rona ka tsela e tsitsitseng ho tšehetsa polanete, kapa ho netefatsa hore lijo tsa rona li tsoela pele ho fihlela litlhoko tsa bareki tse lulang li fetoha.
"Strong Roots ke k'hamphani e sa tsepamiseng maikutlo feela ho ts'ebetsong empa e boetse e etsa mosebetsi o makatsang ho holisa mefuta e mengata ea lijo tse hatselitsoeng tse fumanehang ha bareki ba li batla haholo."
Tšebelisano ea maano ea kajeno e latela lilemo tse 'maloa tsa kholo e potlakileng ea Strong Roots ho tloha ha e qala ka 2015. Mefuta e fapaneng ea moetsi oa lijo ea cauliflower hash browns, li-fries tse tsoakiloeng tsa meroho, ho loma le li-burgers, li fetohile tse ratoang haholo ke batho ba Ireland, UK le US. , ho batla khetho e loketseng ea semela.
Bakeng sa McCain Foods, phatlalatso e tlatselletsa letoto la matsete lilemong tsa morao tjena ho netefatsa hore mohlahisi ea ka sehloohong oa lijo o tsoela pele ho kopana le litakatso tse fetohang tsa bareki lefatšeng ka bophara. Mehlala e kenyelletsa matsete a eona ho The Simple Root, mohlahisi oa lijo tse thehiloeng limela tse fanang ka lihlahisoa tsa lebese, SIMULATE, mofuta o mong oa likhoho tse thehiloeng limela, le GoodLeaf Farms, k'hamphani ea temo e otlolohileng ea kahare e lemang meroho e nang le phepo, e monate ebile e tšoarella.
Mabapi le thekiso, Goode Partners LLC, letlole la poraefete la bareki le thehiloeng New York, le etelletseng matsete a Series A ho Strong Roots, e tsoa ho Boto ea Strong Roots mme e rekisa kabo ea eona, e tšoaeang ho tsoa ho atlehileng ho batseteli.