Setsi sa lihlahisoa tse ncha tsa UK se senotsoe e le motšehetsi oa mantlha oa indasteri ea lets'olo la ho bapatsa meroho
Total Produce e tšehelitse ka lichelete letšolo la Eat them to Defeat Them ho tsoa ho Veg Power le ITV ho khothaletsa bana ho ja meroho e mengata.
E ikopanya le barekisi ba bangata ba ka sehloohong ho kenyeletsoa Sainbury's, Asda le Tesco, hammoho le setsebi se leqhoa sa Birds Eye, ho tšehetseng papatso ea selemo sena. Ka kakaretso ho na le Li-brand tse 10 tse kholo tsa lijo le mabenkele ka sekepeng.
E tsebisitsoe sebakeng sa pele sa lipapatso tsa ITV ka Moqebelo oa la 29 Mots'eanong, lets'olo la £3 milione le tla tsoela pele ho fihlela la 16 Phupu.
E tšehetsoa ke letšolo la £ 1m ka holimo-limo le letšolo la digital ka Twitter, Spotify, Mumsnet le ba bang, le lenaneo la ho kenella likolong le tla bona bana ba 500,000 likolong tsa mathomo tsa 1,900 ba amohela liphutheloana tsa misio tsa Eat Them To Feat Them.
Motsamaisi oa limmaraka oa sehlopha sa Total Produce Vincent Dolan o itse: “Hangata haholo, lihlahisoa tse phetseng hantle li pupetsoa ke mefuta e meng e seng ntle ea ho ja lijo tse bobebe nakong ea pele. Letšolo la Eat them to Defeat them, le phihlello ea lona e makatsang - batho ba ka bang 46m ka 2020 - ba bua ka hore, ho beha meroho ka pele le bohareng le ho hohela bana ka tsela e monate, e hlokang tlhompho.
"Ho Total Produce, kaofela re ikemiselitse ho khothaletsa bophelo bo botle le bophelo bo botle, le ho fumana monate oa litholoana le meroho, kahoo re motlotlo haholo ho phahamisa folakha bakeng sa indasteri ea lihlahisoa tse ncha ka ho ba batšehetsi ba ka sehloohong ba boqapi bona, ka mokhoa o makatsang. boikitlaetso bo molemo.”
Ho tloha ha lets'olo la Eat them to Defeat Them le qalisoa ka Pherekhong 2019, le lebisitse ho rekisoe likarolo tse ling tsa meroho tsa bana tse fetang limilione tse 517, tse jang £ 63m, ho latela Veg Power.
Na u natefeloa ke sengoloa see sa mahala se tsoang ho Eurofruit Magazine le sehlopha sa eona sa bahlophisi? Se ke oa fetoa ke tlhahlobo e tebileng, hammoho le litaba tsa morao-rao tse tsoang khoebong ea lihlahisoa tse ncha. Ingolise hona joale ho Makasine ea Eurofruit.